![]() In the Messenger Setup section, choose the Start Conversations option and click Create.(Find tips in the next section of this guide.) In the Identity section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.Choose your desired budget and schedule for the ad.It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out). On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. On the one hand, being redirected from Instagram to Messenger may be more jarring to users. Or, if you want this ad to show on Instagram too, you can use Manual Placements. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.) Choose your audience according to your business’s unique goals.Choose Messenger under Message Destination, and keep Click to Messengerselected in the drop-down.Give it a name too, so you can easily find it in Chatfuel later. Choose the Messages objective for your new ad.If not, follow these instructions to set up the ad in Facebook Ads Manager: If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. How to set up click-to-Messenger ads for your Chatfuel bot A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger.
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